WHO WE ARE
We are obsessed with making change work.
We know that leading transformation is not easy.
It is filled with challenges that can knock off even the best plans.
But we thrive on turning those challenges into opportunities.
With a blend of deep expertise in change management, lifestyle medicine, and human behavior, we craft strategies that stick.
We’re here to help you cut through the noise, overcome resistance, and drive real, lasting change.
FROM STUCK TO
THRIVING
Born out of Mariya Koteva’s relentless pursuit of effective change, we empower organizations and individuals alike.
With a science-backed, holistic approach, we help you transform resistance into resilience and unlock your true potential.
Facing challenges in leading change? We’re here to help you turn obstacles into opportunities.
UNLOCKING CHANGE
MARIYA'S STORY
The early days of the pandemic brought challenges I never anticipated. A newborn, demanding career, and an unexpected toll on my body.
Little did I know that this experience would lay the foundation for my mission to connect health with the capacity for change.
Two months before the world shut down due to COVID-19, I welcomed our son into the world. But instead of bouncing back, my body began to resist.
I struggled with skin issues, joint pain, stubborn weight, constant fatigue, and lingering viral infections. It was exhausting, and I wasn’t the parent, partner, or professional I wanted to be.
Doctors assured me everything was fine, but after my fourth visit in a single year, they suggested I see a psychiatrist, claiming there was "no physical reason" for my struggles.
Accepting this as my new normal? That was something I simply couldn’t do.
So I took matters into my own hands, diving into months of medical research to uncover the truth behind my symptoms.
On my journey, I discovered Lifestyle Medicine and the impact of our daily habits on our health.
Chronic inflammation and metabolic disorders were at the root of my issues, and further tests confirmed it.
True change begins with well-being. Only when we are healthy can we fully embrace and lead the transformations we seek.
"CHANGE IS INEVITABLE. GROWTH IS OPTIONAL."
JOHN C. MAXWELL
Unfortunately, many people suffer from preventable chronic conditions, often without even realizing it.
By making targeted changes, my health transformed, and I came alive within only a few months.
As my physical health improved, I realized there was a deeper connection between well-being and our capacity to adapt and thrive.
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In my decade-long career with Microsoft as an ERP Solution Architect, I was already making a difference, helping people use technology to adapt, thrive, and improve their lives.
But as my understanding of health and human behavior deepened through the study of Clinical Psychoneuroimmunology, Orthomolecular Medicine, and my certification as an NLP Master, I realized that true adaptability and effective change management stem from a foundation of well-being and openness to the world.
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One thing became exceptionally clear: health and change are deeply connected. I'm here to help others thrive by unlocking this powerful link.
CERTIFICATIONS
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3-year Clinical Psychoneuroimmunology program at Pruimboom Institute
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2-year Orthomolecular Medicine program at HoWest Belgium
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1-year Health Care Preparatory Program at HoWest
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Certified PROSCI Change Manager
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Certified PRINCE2 Practitioner
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Certified Microsoft Trainer
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Certified Intermittent Living Coach
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Certified NLP Master
HOW I CAN
HELP YOU
The good news is: Your organization and people can thrive just as I did.
This is your moment to transform. As a leader, HR- or change manager, you understand that your team's health is directly linked to their ability to adapt and succeed.
We help guide you and your team toward a holistic renaissance of well-being, ensuring that your capacity for change becomes your greatest asset.
If this resonates with you and you’re ready to explore how enhancing health can lead to more effective change strategies, I’d love to connect.
Book a call with me below to discover how I can help you lead your organization to thrive.
Mariya
